SEMA SPOTLIGHT: Mitchell Robinson's Ford F250 Super Duty
A Two-Month Sprint, 800+ Hours, and a One-of-One Interior the World Has Never Seen
There are builds… and then there are the builds that push you beyond your limits, sharpen your craft, and remind you why you fell in love with custom automotive interiors in the first place. Mitchell Robinson’s 2025 SEMA truck was exactly that kind of project — a wild, ambitious, full-throttle creation that demanded everything from us and gave back even more.
This truck didn’t just show up at SEMA.
It arrived in the TIS Wheels booth, glowing in a sea of chrome and lights, wrapped in a bright orange interior that stopped people in their tracks.
This build was featured on SportsCenter, ESPN, and Yahoo Auto.
A Color That Didn’t Exist — Until We Made It Happen
To make this truck truly one-of-one, Mitchell wanted something the world had never seen before. That meant going straight to the best in the game: Hydes Leather. Together, we developed a completely custom bright orange leather — a color that exists nowhere else on the planet.
This wasn’t a swatch pulled from a book.
This was a color born from vision, fine-tuned to perfection, and brought to life exclusively for this build.
Every seat, every panel, every hand-stitched line carries that rare DNA.
Built Under Pressure — And Built With Precision
A masterpiece like this doesn’t come easy. We had two months to transform this entire interior, and in that time we logged over 800 hours — days, nights, and nonstop work to make sure every detail flowed seamlessly from one piece to the next.
But we weren’t alone.
This project was a true collaboration with some of the most skilled hands in the industry:
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Varnbilt Motorsports — the builder behind the truck’s vision and execution.
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Chris from Seamline Automotive — flying in from Liverpool and grinding side-by-side to bring this interior to life.
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Hydes Leather — creating the world’s first version of this color.
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Brady from KillaaCarbon — crafting all custom carbon fiber components.
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Next Level Mats — providing custom floor mats perfectly matched to the build.
And many more who contributed their passion and precision behind the scenes
We loaded this truck up with all the bells & whistles including custom seatbelts, UV-reactive elements, Alcantara-wrapped speaker grilles, specialty inserts, and a starlight headliner with a laser-etched sliding panel featuring Mitch’s logo.
This truck wasn’t just “built.”
It was engineered, sculpted, sweated over, and obsessed about.
A UV-Reactive, One-of-One Interior
One of the wildest features of this build is something you don’t even see at first glance — the UV-reactive interior. Under black light, the leather and stitching take on a whole new personality, glowing with detail and depth that photos don’t fully capture.
From the custom-wrapped speaker grilles to the seat patterns to the starlight headliner with the lasered logo — everything was tailored specifically for this truck, this moment, this unveiling.
SEMA is where boundaries get pushed.
This interior was built with that in mind.
Home Run Award — A Moment We’ll Never Forget
Out of hundreds of interior builds at SEMA, Mitchell’s truck walked away with something incredibly special:
🏆 The Hydes Leather Home Run Award
For us, this wasn’t just a trophy.
It was validation that every late night, every experiment, every custom detail mattered.
A Thank You to Chris & the Varnbilt Family
Chris from Varnbilt Motorsports — thank you.
The partnership we’ve built over the years has turned into more than just working together. It’s trust, respect, and a shared obsession with pushing the envelope on every project we touch.
Every time we team up, the bar gets raised.
And we’re already looking forward to the next build — because the work we create together speaks for itself.
Gratitude to the Entire Team
To everyone who played a part in this build — Hydes Leather, KillaaCarbon, Seamline Automotive, Next Level Mats, TIS Wheels, the sponsors, and every hand that touched this truck — thank you.
This wasn’t ordinary work.
This was a group of talented people coming together to create something truly unforgettable. A one-of-a-kind interior for a one-of-a-kind truck.
We’re proud of what we built.
We’re grateful for the trust.
And we’re excited for what comes next.












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